Seattle 1978

Seattle 1978

Saturday, May 28, 2011

"Let's Hasten the Day"

On Memorial Day Weekend and always, heartfelt thanks to those who have served and who are serving our country defending our freedom.

Some more vintage World War 2 advertisements from "The American Home" magazine.  Sacrifices on the homefront didn't match those overseas but Americans stateside were trying to do their part.

From Vintage Goodness
From Vintage Goodness

2 comments:

Matt said...

Jana,
This last photo, the Norge refrigerator ad, is amazing. I am bowled over by the confidence with which the advertiser (Norge) basically says "sorry, we are unable to supply you with what you want because we needed the metal and the labor to beat back the evil japs and jerries." They are certain that the reader will feel good about doing without their refrigerator for the good of the free world. Even though we glorify soldiery and warmaking all day long and even though our consumer choices support the military-industrial complex Ike warned us about, we as consumers would never accept rhetoric like this today. Great find.

Jana said...

Matt,
That was definitely the boldest one - several others were much more subtle in advertising their products as materials needed for the cause (so "hang tight and we'll be happy to sell you our goods after the War is won")